Before a backlink campaign starts, make sure your business information is accurate and your website is ready for visitors. A few checks now can prevent incorrect service references, links to outdated pages and confusion over what the plan includes.
Use the checklist below to gather the information your team needs and identify anything that should be fixed before starting.
Summarise the business accurately
Prepare a short description of your main services, the customers you serve and your operating areas. Include important limits, such as commercial-only work or restricted delivery coverage. Check these details against the public website so the two descriptions do not contradict each other.
For example, a industrial supplier, distinguishing equipment sales from maintenance services can prevent an inaccurate reference. Use plain language that someone outside your industry can understand.
Identify the website’s immediate priorities
List the services that matter most to the business and the pages explaining them. Note any missing or outdated information. Our destination-page guide helps assess whether those pages are useful to a new visitor.
If a redesign or domain change is planned, disclose the timing before work starts. Temporary addresses and pages about to disappear create avoidable confusion.
Check the basic visitor journey
- Open the website on a phone and read the main service pages.
- Confirm the business name, service areas and contact details.
- Test the enquiry process and verify that messages reach the intended recipient.
- Check that important links lead to working pages.
- Record any known hosting, access or indexing problems.
These checks concern readiness. They do not establish that the entire site has passed a technical SEO audit. Ask for a separate assessment if you need that level of review.
Read the service boundaries
Confirm what is delivered, how it is reported and which decisions the provider handles. SEOmini selects the publishing website, topic and article content. Client article submissions, publisher selection, pre-publication approval and general revisions are not included. Genuine factual issues can be reviewed where appropriate.
Use the service FAQ to resolve expectations before starting. If a particular link attribute or publishing arrangement is essential to your decision, ask about it rather than assuming it is included.
Agree what the reports tell you
SEOmini’s Backlink Plan includes a monthly backlink report. The SEO + Backlink Plan includes both a monthly SEO keyword report and a monthly backlink report. Neither means that every placement is guaranteed to be indexed or to produce a ranking change.
Keep delivery review separate from broader SEO performance measurement. That makes it easier to discuss completed work without overstating what it proves.
Nominate a contact and keep a change record
Choose someone who can confirm business facts and communicate website changes. Keep a short record of changed service details, moved URLs and factual corrections. This is especially helpful when different people maintain the website and review campaign reports.
Finish preparation with a clear list of outstanding fixes and responsibilities. The goal is an accurate starting point, not a longer checklist for its own sake. When ready, send your website details to discuss suitable support.